Quick overview
Use the search field and category chips below to find the macro you need. The table shows the macro token, category, and description, with a quick action to copy it to your clipboard.
| Macro Token | Category | Description | Action |
|---|---|---|---|
{camp_id} | Offer | Short campaign ID | |
{campaign_id} | Offer | Long hashed campaign ID | |
{campaign_title} | Offer | Campaign title | |
{offer_id} | Offer | Short numeric offer ID | |
{offer_long_id} | Offer | Long hashed offer ID | |
{offer_title} | Offer | Offer title/name | |
{tdomain} | Offer | Tracking domain of the campaign | |
{url_id} | Offer | Landing page ID (empty if default) | |
{url} | Offer | Deeplink URL (click tracking) | |
{path} | Offer | Deeplink path (click tracking) | |
{final_url} | Offer | Final destination URL after redirect | |
{fallback_url} | Offer | Backup URL when offer is unavailable | |
{aff_id} | Affiliate | Publisher long ID (24 characters) | |
{aff_long_id} | Affiliate | Encrypted affiliate ID | |
{publisher_id} | Affiliate | Publisher ID | |
{aff_name} | Affiliate | Publisher display name | |
{aff_username} | Affiliate | Publisher login username | |
{affiliate_ref} | Affiliate | Affiliate reference ID | |
{publisher_ref} | Affiliate | Publisher reference ID | |
{source} | Affiliate | Sub-publisher ID | |
{sub_source} | Affiliate | Sub-source ID (iOS 14.5+) | |
{pub_camp_id} | Affiliate | Publisher campaign ID (iOS 14.5+) | |
{pub_group_id} | Affiliate | Publisher group ID | |
{aff_chain} | Affiliate | Pass subIDs in publisher postback (iOS 14.5+) | |
{g1} | Custom | Custom tracking parameter 1 | |
{g2} | Custom | Custom tracking parameter 2 | |
{g3} | Custom | Custom tracking parameter 3 | |
{g4} | Custom | Custom tracking parameter 4 | |
{g5} | Custom | Custom tracking parameter 5 | |
{g6} | Custom | Custom tracking parameter 6 | |
{g7} | Custom | Custom tracking parameter 7 | |
{g8} | Custom | Custom tracking parameter 8 | |
{g9} | Custom | Custom tracking parameter 9 | |
{g10} | Custom | Custom tracking parameter 10 | |
{g11} | Custom | Custom tracking parameter 11 | |
{g12} | Custom | Custom tracking parameter 12 | |
{g13} | Custom | Custom tracking parameter 13 | |
{g14} | Custom | Custom tracking parameter 14 | |
{g15} | Custom | Custom tracking parameter 15 | |
{sub1} | Custom | Pixel URL tracking parameter 1 | |
{sub2} | Custom | Pixel URL tracking parameter 2 | |
{sub3} | Custom | Pixel URL tracking parameter 3 | |
{sub4} | Custom | Pixel URL tracking parameter 4 | |
{sub5} | Custom | Pixel URL tracking parameter 5 | |
{sub6} | Custom | Pixel URL tracking parameter 6 | |
{sub7} | Custom | Pixel URL tracking parameter 7 | |
{sub8} | Custom | Pixel URL tracking parameter 8 | |
{sub9} | Custom | Pixel URL tracking parameter 9 | |
{sub10} | Custom | Pixel URL tracking parameter 10 | |
{sub11} | Custom | Pixel URL tracking parameter 11 | |
{sub12} | Custom | Pixel URL tracking parameter 12 | |
{sub13} | Custom | Pixel URL tracking parameter 13 | |
{sub14} | Custom | Pixel URL tracking parameter 14 | |
{sub15} | Custom | Pixel URL tracking parameter 15 | |
{adv_id} | Advertiser | Long advertiser ID | |
{advertiser_id} | Advertiser | Short advertiser ID | |
{advertiser_name} | Advertiser | Advertiser company name | |
{advertiser_ref} | Advertiser | Advertiser reference ID | |
{click_id} | Click | Unique click ID | |
{clickid} | Click | Unique click ID (alternate format) | |
{click_time} | Click | Click timestamp | |
{click_datetime} | Click | Click date and time in account timezone | |
{click_epoch} | Click | Click time as Unix epoch | |
{imp_id} | Click | Impression ID | |
{referer} | Click | Referring domain of the click | |
{source_enc} | Click | Encoded source value | |
{date_enc} | Click | Encoded date value | |
{ip_enc} | Click | Encoded user IP address | |
{user_agent_enc} | Click | Encoded user agent string | |
{unix_time_stamp} | Click | Current Unix timestamp | |
{conversion_id} | Conversion | Unique conversion record ID | |
{conversion_status} | Conversion | Status of the conversion | |
{conversion_date} | Conversion | Conversion date | |
{conversion_datetime} | Conversion | Conversion date and time | |
{conversion_time} | Conversion | Conversion time | |
{conversion_ip} | Conversion | User IP at conversion time | |
{txn_id} | Conversion | Transaction ID | |
{note} | Conversion | Conversion note (postback only) | |
{city} | Geo | City from click IP | |
{region} | Geo | State/region from click IP | |
{country_id} | Geo | 2-letter country code | |
{isp} | Geo | Internet service provider | |
{device} | Device | Device type (mobile / desktop / tablet) | |
{device_lang} | Device | Device language | |
{os} | Device | Operating system (Android, iOS, etc.) | |
{os_version} | Device | OS version number | |
{user_agent} | Device | Browser user-agent string | |
{ip} | Device | User IP address | |
{conn_type} | Device | Connection type (WiFi / Mobile Data) | |
{gaid} | Mobile | Google Advertising ID (Android) | |
{idfa} | Mobile | Apple IDFA (iOS) | |
{android_id} | Mobile | Android device ID | |
{device_id} | Mobile | Device ID for app installs (postback only) | |
{app_id} | Mobile | App ID from tracking link | |
{app_name} | Mobile | App name from tracking link | |
{gclid} | Platform | Google Ads click ID | |
{fbclid} | Platform | Facebook click ID | |
{wbraid} | Platform | Google click ID for iOS web | |
{gbraid} | Platform | Google click ID for Android app | |
{placement} | Platform | Ad placement ID or name | |
{demographic} | Platform | Target demographic group | |
{payout} | Postback | Payout amount in default currency (postback only) | |
{revenue} | Postback | Revenue amount in default currency (postback only) | |
{sale_amount} | Postback | Sale amount in default currency (postback only) | |
{payout_usd} | Postback | Payout amount in USD (postback only) | |
{sale_amount_usd} | Postback | Sale amount in USD (postback only) | |
{payout_eur} | Postback | Payout amount in EUR (postback only) | |
{currency} | Postback | 3-letter currency code (postback only) | |
{original_sale_amount} | Postback | Raw sale amount from advertiser (postback only) | |
{original_sale_currency} | Postback | Raw sale currency from advertiser (postback only) | |
{conv_revenue} | Postback | Default goal revenue (use with cost params) | |
{conv_rp_currency} | Postback | Currency of the goal revenue | |
{goal_id} | Postback | Goal ID (postback only) | |
{goal_title} | Postback | Goal title (postback only) | |
{goal_value} | Postback | Goal value (postback only) | |
{goal_name} | Postback | Goal name or campaign default goal name (postback only) | |
{goal_val} | Postback | Goal value or campaign default goal name (postback only) | |
{esku} | Product | Product SKU | |
{ecqu} | Product | Product quantity | |
{epid} | Product | Product ID | |
{epn} | Product | Product name | |
{epbrand} | Product | Product brand | |
{coupon_code} | Product | Coupon code | |
{creative_name} | Creative | Creative or banner name | |
{erid} | Security | External request ID | |
{random} | Random | 7–15 character alphanumeric random value | |
{random_10} | Random | Random number from 0 to 10 | |
{random_25} | Random | Random number from 0 to 25 | |
{random_50} | Random | Random number from 0 to 50 | |
{random_100} | Random | Random number from 0 to 100 | |
{random4} | Random | Random 4-digit number (1000–9999) | |
{random5} | Random | Random 5-digit number (10000–99999) | |
{random6} | Random | Random 6-digit number (100000–999999) |